In this guide on the difference between bloggers and influencers, you’ll learn everything from why both of these forms of social media users play ....
Both bloggers and influencers are popular figures in the social media space, but when it comes down to the nitty-gritty of business, there’s a difference between what each of these two groups does to make money.
In this guide on the difference between bloggers and influencers, you’ll learn everything from why both of these forms of social media users play key roles in modern marketing to how they can assist your brand or product in rising above the noise and gaining exposure.
The definitions
Bloggers are people who blog, which is a form of online journaling that allows them to share their thoughts and experiences with others through writing.
These individuals often have a following of people who enjoy reading their content and will read future posts as well.
The blogger can utilize different ways to monetize their website such as through advertisements, affiliate marketing, or selling products on their site.
Influencer refers to an individual who has built up a social media presence so large that they influence others' purchase decisions and lifestyles.
They usually do not write blogs but use social media platforms like Facebook, Instagram, Twitter, etc., instead.
For example, take food bloggers.
They may post photos of a new recipe and how it was made followed by a short paragraph about how it tasted and the ingredients used in it.
A food influencer might post photos of the same dish accompanied by text explaining why they should buy that product or go to a specific restaurant.
The platforms
If you're just starting out, it can be difficult to know whether you should focus your efforts on blogging or growing your social media following.
Both channels can be equally important for building a loyal audience and creating awareness for your brand or business, but there are some key differences between blogging and being an influencer that might help you decide where to start.
First of all, bloggers are typically unpaid while influencers will get paid in various ways (e.g., through sponsored posts).
Secondly, while bloggers need to rely solely on search engines like Google to find their audiences, influencers often have more direct contact with their followers via platforms like Facebook and Instagram.
Thirdly, blogger traffic is generally not as high as influencer traffic because blogs don't have advertisements and ads attract new visitors.
And lastly, bloggers will spend most of their time writing articles and producing content for the blog whereas influencers spend most of their time sharing content from other sources on social media.
The goals
The goal of blogging is to write about topics that you are passionate about and share your thoughts and opinions with others.
The goal of being an influencer is to use your following on social media platforms for financial gain, whether it be through advertisements or sponsored posts.
You can be a blogger and an influencer, but typically it's one or the other because they have different goals in mind when doing their work.
If you're looking to make money by selling products or promoting certain brands, becoming an influencer might be better suited for you.
On the other hand, if you're looking to just share your passion and interests with others while enjoying yourself in the process, blogging may be right up your alley! so that people can purchase it from you.
To get started in this business, first you'll want to think about what sort of blog idea would work best for you.
The strategies
I'm sure you've heard about bloggers and influencers, but what is the difference between them?
1) A blogger is a person who writes for a blog, while an influencer is someone who has followers on social media sites such as Instagram, Facebook or Twitter.
There are many different types of blogging platforms where you can publish your blog posts such as Wordpress, Medium or Tumblr.
2) It’s easier to create content for blogging because it’s not just text—you can post pictures, videos and links to other articles.
3) You don’t need to have any type of following in order to be considered a blogger, which means it’s easier than being an influencer.
4) One way that people gain followers is by purchasing followers from third-party companies.
5) Some bloggers use these tactics to make themselves look like influencers when they're really not.
6) The two share similarities, but there are also differences that distinguish one from the other.
7) If you want to grow your following and stay up-to-date with current trends, then an influencer might be more appropriate.
8) On the other hand, if you want a professional looking website with lots of information available, then perhaps a blogger would be better suited for this purpose.
9) So whether you choose to be a blogger or an influencer, both can serve as excellent marketing tools.
The tools
Influencers can be bloggers, celebrities, or people with a large following on social media platforms like Instagram or Twitter.
When brands partner with influencers, they provide them with products in exchange for promotion on their channels or content creation (like blog posts and videos).
They work together to create unique content that aligns with the brand message and audience.
If you're looking to reach more people without doing all the hard work yourself, an influencer is your best bet.
A blogger may only have a few thousand followers on her site but if she has expertise in a particular topic, she can attract potential customers by sharing affiliate links within her content.
The difference between blogging and being an influencer is really just about your motivation: do you want to make money from blogging or are you simply using it as a way to get your voice heard on something important to you?
If you want to start making money from your blog, it will take time and patience.
You will need to create good quality content, network with other bloggers and establish credibility before companies come knocking at your door.
An influencer earns a commission when they share information about brands through their channels because they already have established credibility in those areas of interest so they know what topics matter most to their audiences.
For example, someone who works in technology might receive products to use for testing purposes.
These reviews are usually given away for free, but some influencers might sell sponsored post packages which range anywhere from $50 - $1,000 per post.
It takes less effort to become an influencer than it does a blogger because the person just needs to find someone willing to pay them.
The skills
Bloggers are often more informal and blog about their personal life more than influencers, who tend to focus on their expertise.
Influencers are paid for their posts, which may be sponsored by a brand or product they use in their work, but bloggers usually aren't compensated for content they create.
Influencers have a certain expertise that they can offer to brands as well as an audience to reach through social media platforms like Facebook and Instagram while bloggers don't always have these advantages.
To be considered a true influencer, you need to have an online presence with at least 100k followers on one platform.
You also need to generate meaningful conversations with your followers regularly.
It takes a lot of time to become an influencer- it's not something you can do overnight.
It takes years of consistency and hard work to build up enough of a following on social media networks before advertisers will take notice and contact you directly with offers.
Influencers can make upwards of $5,000-$10,000 per post- sometimes even $25,000! Some brands pay per tweet or retweets if it hits certain benchmarks.
Influenced marketing has been around since the dawn of time but just recently has gained traction because our society is so obsessed with celebrity culture.
The content
An influencer can be anyone from a blogger to an athlete to a musician.
Influencers are influential on social media platforms like YouTube, Instagram, Facebook and Twitter.
They often endorse products or brands with their followers in exchange for money or product.
Brands hire them as ambassadors to promote their products or services.
For example, if you watch any of Oprah's shows or read any of her books, you know that she is an influencer!
She has over 10 million Twitter followers and 30+ million likes on Facebook.
She has a powerful following! Brands have capitalized on this by using her to endorse their brand.
The more people she reaches, the more exposure they get too!
There are many differences between these two careers but at the end of the day both are used to create content that others want to consume!
whereas a blogger creates posts according to his/her readers' interests.
There is no paywall on blogs, where you must subscribe to access certain posts; while it may take some time before someone becomes recognized enough to receive endorsements and offers, their readership grows steadily.
Unlike blogging, influencer work doesn't come without drawbacks.
In order to make money through social media sites such as YouTube, instagram and Snapchat, an account needs about 250k followers (and videos need about 1M views) which takes a lot of hard work and dedication.
On top of that, not everyone has what it takes to become famous--you need talent or have something interesting or unique about yourself in order to gain the notoriety necessary for success!
To summarize, a blogger creates posts that he or she thinks will interest its audience.
While blogging does not offer monetary compensation and might be harder to build up followers than being an influencer, there are no limitations when it comes to the topics covered!
The audience
A blogger is someone who wants to share their passion for a topic or hobby with a wider audience by writing about it and sharing it on social media.
An influencer is an individual who has influence over people because of their subject matter expertise, personal character or professional credentials.
They can be thought of as experts in their fields.
If you want to use your blog as a way to build your following and make money from advertisements, then you are probably more of a blogger than an influencer.
If you want your followers to purchase products from companies that sponsor posts (which means they pay bloggers to write about their product), then you are more likely an influencer than a blogger.
When it comes down to this particular type of work, there isn't a whole lot of difference between what these two types do.
In fact, some would argue that blogging is just another form of advertising.
The biggest difference is really based on what you hope to accomplish through your blog.
It may seem like a difficult decision to choose between becoming a blogger or an influencer, but it actually doesn't have to be!
You could have both and succeed at both! The key here is knowing which one better suits your personality and goals.
For example, if you're looking to earn money online through ads, blogs might be a better route for you.
But if you're looking to earn sponsorship fees from brands, then maybe influencer marketing is best.
For example, Chrissy Teigen has had great success being both an author and an influencer.
The monetization
It is true that there are some bloggers who monetize their blogs, but this is typically done in a few different ways.
Some may have advertising on their blogs, others may have an affiliate relationship with a company and get commissions when they refer people to a certain product, and still others may write sponsored posts for money or other forms of compensation.
Of course, there are also those bloggers who just do it for fun without any interest in making money from it at all.
The same can be said for influencers.
They can either monetize their social media channels by working with brands as sponsorships, or by receiving monetary compensation in exchange for posting content about products and services on social media sites.
Influencers are more likely than bloggers to use the following: Instagram Live video streaming, YouTube live video streaming, Snapchat stories, Facebook live video streaming.
A big difference between bloggers and influencers has to do with what platforms they tend to use.
For example, while many bloggers publish content only on their own blog, many influencers will create original content not only on their own blog, but also across multiple social media platforms including YouTube, Twitter and LinkedIn.
There is also a major difference between how these two groups treat sponsorship deals.
Influencers often post about the brands and products that they work with on their blogs as well as through social media marketing efforts, whereas bloggers rarely disclose if they have worked with a sponsor on their blog.
Lastly, blogging tends to take up more time than being an influencer because of the need to constantly produce new content in order to maintain your audience.
On the other hand, since influencers' audiences mainly come from social media posts, they don't need to keep producing fresh content in order to maintain their followership.
- Influencers are much more likely than bloggers to be paid by sponsors and compensated for posting reviews on their blogs and online.
- There are three main methods that bloggers use in terms of monetizing their site - advertising revenue, referral revenue (through affiliate relationships), and/or commission based income generated from writing sponsored posts.
With that being said, some bloggers forego monetization altogether and simply do it for fun.
You'll find a similar situation among influencers-some are unpaid and simply do it for the love of the game while others take payment in return for branded content.
So which type of blogger should you be? To answer that question, think about why you want to blog in the first place.
If you're looking for money, then becoming an influencer might be the way to go; however, if you're happy with doing it purely for enjoyment then a blog might be better suited to your needs.
Just remember to research both before making a decision!
It's hard to say which one you should be considering both have positives and negatives associated with them.
Just consider what matters most to you, your interests, skillset, etc., and pick the option that seems like the best fit!
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